Nepal is going all out at the largest travel trade event of the year, ITB, that started today in Berlin, Germany. The Nepal Tourism Board, the national tourism organization of Nepal, is promoting the country in domestic and international markets and is working towards positioning the image of the country.
More than 300 VIP guests are expected tomorrow at the official launch dinner organized by the eTN Corporation, owner of eTurboNews. In a partnership between the Government of Nepal and the private sector tourism industry, plans are being carried out to develop and market Nepal as an attractive tourist destination, and this launch signals the beginning of those plans.
It was the vision of the late Minister for Culture, Tourism and Civil Aviation Rabindra Adhikari that the ministry move ahead with an aim of bringing in 2 million tourists in to the country by the year 2020.
Nepal Tourism Board CEO Deepak Joshi said: “It was a very difficult decision for us to go ahead with the launch. ITB was supposed to be a special day of celebration, but as you know, we have unfortunately lost the Architect of the Visit Nepal 2020 campaign, our beloved Honorable Minister and other members in a tragic air accident a few days back. It was his dream to launch the Visit Nepal campaign here at the ITB. In his memory we are doing our best to make this launch a great success, so it can add to the Minster’s legacy and add to a bright future of Nepal Tourism.”
“Naturally Nepal, Once is not Enough” is the tourism brand of Nepal and is a simple expression that repackages the Nepal brand in a positive light. “Once is not Enough” not only accurately captures the tourists’ emotions at the airport’s departure gate but also serves as a decision tool that enables the Nepali tourism industry individually and collectively to focus both on consumer retention and acquisition.