Maruti Grabs 10% share in mini-trucks market with Super Carry

In the April to-November period of FY19, Maruti Suzuki became the fast-growing brand in the sub-2 tonne mini-truck segment, with a three-fold expansion.

Mumbai: Maruti Suzuki, the country’s largest carmaker, has quietly grabbed a 10% market share in the highly competitive last-mile connectivity-mini-truck segment with its Super Carry.

In the April to-November period of FY19, Maruti Suzuki became the fast-growing brand in the sub-2 tonne mini-truck segment, with a three-fold expansion. The company sold close to 15,000 vehicles in a market of 150,000 units in the first eight months of this financial year.

In the people mover or van segment, which is also used for commercial purposes, Maruti Suzuki is the dominant player with a share of over 90% with Omni and Eeco. The Super Carry was first launched in mid-2016 and the company has already established its presence in 208 cities.

RS Kalsi, senior executive director (marketing & sales) at Maruti Suzuki, said parent Suzuki Motor Corporation is an experienced and established player in the minitruck segment and Maruti has leveraged that strength to its advantage.

“We are bullish on the segment. Within the LCV segment, the mini-truck segment comprises close to a third of the sales. It has been growing at a CAGR of 21% during the last four years. We will plan to expand to 300 cities in the next 3-5 years with over 400 outlets,” added Kalsi.

Also read: Maruti Suzuki to recall 5900 Super Carry vehicles

According to people in the know, the company plans to produce over 25,000 Super Carry vehicles in this financial year and cross a sales milestone of 20,000 units. In 24 months of its launch, Super Carry has crossed 20,000 in sales. While first 10,000 sales took 18 months, the next 10,000 came in a little over six months, claims the company.

“We expect Maruti to easily have a potential of selling 50,000 minitrucks. The experience of selling Omni and Eeco and the large customer base built through it will offer an easy potential customer base for its mini-truck,” said Gaurav Vangaal, a senior analyst for forecasting at IHS Markit.

Loading...