W Dubai: New taste of luxury

W Hotels Worldwide has announced the opening of W Dubai – The Palm, located on the Palm Jumeirah, the largest man-made island in the world.

W Dubai – The Palm is the newest W Escape, the W brand’s playful spin on the traditional resort experience and is set to add a new beat to the already dynamic and pulsating city.

With its electrifying style, evocative design and eclectic destination restaurants led by world-class chefs including Massimo Bottura and Akira Back, W Dubai – The Palm will shine bright in the famed City of Gold.

“Much like W has redefined modern luxury, Dubai is a city that is firmly in charge of writing its own narrative, fearlessly embracing the future through design, technology and global culture,” said Anthony Ingham, global brand leader, W Hotels Worldwide.

“The energy and marvel of this incredible city make it the perfect destination for a W Escape – our unique take on a resort holiday – where the bold style, iconic service and signature scene of a W come to play.”

Anne Scott, centre in white, will lead the management team at W Dubai – The Palm

The breath-taking design of W Dubai – The Palm celebrates the evolution of one of the most dynamic cities in the world, seamlessly juxtaposing the organic, natural curves of sand dunes and coastline with the marvel of the geometric lines of the city’s skyscrapers.

It begins with the hotel’s iconic ‘W’ sign patterned to resemble an evaporated desert river bed and the Wheels (valet) area reminiscent of a falage, a cavernous riverbed covered by palm fronds.

Leading guests into the hotel is a stunning display of Orsoni glass tiles in colours inspired by overgrown foliage which reflect the golden sun on the horizon.

A head-raising, five-story atrium envelopes the Welcome Desk, a nod to desert fortresses and citadels of long ago.

Golden trusses comprised of framed boxes sparkle throughout the space, representing different stages of modern construction in Dubai, a common sight of the ever-changing cityscape, and sit upon carpets that depict the island’s surrounding waters reflecting both construction and clouds.

Completing the dramatic entrance is The Soundwave – a 6.5 ton, 30-metre-long visual vector that represents a W sound wave.

With 640 glass pieces, the towering fixture puts on a show of its own, illuminating in alternating intensities and colours to reflect the beats of the DJ in the neighbouring W Lounge.

The W Lounge (lobby) is a stage to see and be seen and celebrates the city’s well-known love of opulence with several geometric fixtures that mimic the raw, natural form of gold.

An artistic interpretation of a traditional fire pit sits in the centre of the W Lounge, signifying the bonfires that Bedouin tribes would gather around during their desert travels years ago.

Connecting the W Lounge to the nearby VIP Lounge is a 13.5-metre sofa in muted earth tones, representing a desert mountain range – the skyscrapers of the past.

“We are excited to bring the W brand to Palm Jumeirah with the highly anticipated opening of W Dubai – The Palm,” said Alex Kyriakidis, president, Middle East and Africa, Marriott International.

“As our first W Escape in the region, W Dubai – The Palm combines the city’s unique allure with the brand’s bold design and dynamic lifestyle and gives it a locally relevant twist.

With game-changing style, amplified entertainment and innovative culinary offerings, this W Escape will inject a fresh vibe into the local hospitality scene and offer the most sought-after luxury getaway for locals as well as global jet-setters.”

All 350 guest rooms and suites offer uninterrupted views and dreamy amenities.

Curved walls are intricately tiled to glisten like the lights and colours of the sea at various times of the day, bringing the shoreline into each room.

Modern graffiti adorns the walls of every room, featuring lyrics in Arabic from an iconic song by Lebanese singer, Fairouz.

After checking in, guests can check out the incredible amenities of W Dubai – The Palm, including the hotel’s multiple pools that sit in a wave-like pattern in the centre of the Escape to form the W brand’s iconic Wet Deck experience directly facing a fabulous beach with views of the Dubai skyline.

Here, guests can swim, soak up the sun and enjoy signature beverages while listening to live DJ performances.

The W brand’s signature Away Spa offers ten treatment rooms, a steam room, sauna, experiential showers, a hammam and a couples’ suite.

W Dubai – The Palm adopts a bold approach to take events from ordinary to extraordinary.

Featuring over 2,000 square meters of event space, W Dubai sets the stage for any elaborate occasion.

The sprawling 1,215-square-meter Great Room boasts an extraordinary oval shape, sensually designed with rotating walls letting in (or blocking out) the dazzling Arabian sun.

Custom lighting features allow W Dubai to personalise each event, lighting up the scene with a myriad of colours.

The Green Room serves as a holding area for events and weddings and features light pendants reminiscent of wedding bands and carpeting adorned in henna-like patterns.

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