Why Hyundai Kona EV should be worried

Kona EV

Hyundai has launched the first fully electric SUV Kona EV in India. But how easy is it going to be successful in a market which yet to be evolved, while competition is beefing up.

The Hyundai Kona EV has sold 88 units in August 2019, while the cumulative sales number of this EV in the current fiscal 130 units.

However, with just a few months away from the launch, the electric SUV is now ready for competition from MG ZS EV, which is scheduled to launch in India by the end of 2019.

Rajeev Chaba, President & MD, MG Motor has already told in an interview to ETAuto that this mid-size electric SUV will come priced at around Rs 20 lakh (ex-showroom). The Hyundai Kona EV on the other hand is priced between Rs 2,371,858 and Rs 2,390,608 (ex-showroom, New Delhi), depending on the two variants available.

As the MG Motor has already launched its first car in India, MG Hector with a disruptive pricing. The MG ZS EV too is expected to come following the same strategy with high localised production. With slight price difference, the SUV could throw a challenge to the Hyundai Kona EV, which has sold 88 and 17 units in August and July this year respectively.

The Hyundai Kona EV is powered by a 39.2 kWh lithium-ion battery pack, which chuns out 136 PS of power output and 395 Nm of peak torque. On the other hand, the India-spec MG ZS EV is expected to come with a more powerful 44.5 lithium-ion battery pack. Also, it could come with an even more powerful 52.5 kWh battery pack.

The front-axle fitted electric motor is capable of generating 150 PS of peak power and 350 Nm of peak torque. The SUV is likely to come with fast-charging technology, while full charge would require around 8 hours, just like the MG eZS that is available in several international markets.

The Hyundai Kona EV offers a range of 452 km on a single charge, while the Hyundai MG ZS EV too would offer a similar range.

More competitors coming

Apart from the upcoming MG ZS EV, there are more new electric cars coming to India, which will also keep the Hyundai Kona EV on toes. These include the Mahindra eKUV100, Renault Kwid EV etc.

Renault has already launched the fully-electric variant of Kwid in China as City K-ZE, which gets power from a 26.8 kWh lithium-ion battery pack that is capable of churning out 44 PS of peak power and 125 Nm of maximum torque.

This CMF-A platform-based electric hatchback is expected to be much more affordable than the Hyundai Kona EV. Mahindra e-KUV100 too is likely to be cheaper than the Hyundai Kona EV, throwing a tough challenge to the electric SUV.

 

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